Author: Leonard Berkowitz
Publisher: Academic Press (April 11, 1974)
Current developments in social psychology have been increasingly involved with questions of social judgment. Different avenues of investigation have been converging on a common set of problems and, to some degree, on a common conceptual framework.
This article considers some of the interrelations between two of these developments. One is attribution theory as developed by Heider (1958), Jones and Davis (1965), and Kelley ( 1967, 1971, 1972). The other is the
theory of information integration developed by the writer and his colleagues over the past decade (see Anderson, 1962a, 1962b, 1968a, 1970a, 1971a, 1973d, 1973e).
Both integration theory and attribution theory have been much concerned with person perception, but there has been little interaction between them. One reason has been their orientation toward different aspects of the judgment process. Attribution theory has been concerned primarily with questions of valuation, and integration itself has received little attention. In contrast, the first concern of integration theory is how information is combined or integrated. The integration rule, it is true, allows a study of valuation by means of functional measurement methodology, but valuation has so far received secondary attention.
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