Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf

Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf

Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf
Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf

Author:  Cele C. Otnes , Tina M. Lowrey

Series: Marketing and Consumer Psychology Series

Publisher: Psychology Press; 1 edition (October 3, 2003)

Language: English

ISBN-10: 0805847790

ISBN-13: 978-0805847796

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

a religious studies scholar talks about the media representation of ritual;
communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Download Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf

If you want to download Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf then here is Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf for you. Just click on the below link to download Contemporary Consumption Rituals: A Research Anthology 1st Edition Pdf:

download_button

Leave a Reply

Your email address will not be published. Required fields are marked *