Author: Kelvin Seifert, Rosemary Sutton
Publisher: Orange Grove Texts Plus; Third Edition edition
I have taught educational psychology to future teachers for over 35 years, during which I used one or another of the major commercial textbooks written for this subject. In general I found all of the books well-written and thorough. But I also found problems:
(1) Though they differed in details, the major textbooks were surprisingly similar in overall coverage. This fact, coupled with their large overall size, made it hard to tailor any of the books to the particular interests or needs of individuals or groups of students. Too often, buying a textbook was like having to buy a huge Sunday newspaper when all you really want is to read one of its sections. In a similar way, commercial educational psychology textbooks usually told you more than you ever needed or wanted to know about the subject. As a format, the textbook did not allow for individualization.
(2) Educational psychology textbooks were always expensive, and over the years their costs rose faster than inflation, especially in the United States, where most of the books have been produced. Currently every major text about educational psychology sells for more than USD 100. At best this cost is a stress on students’ budgets. At worst it puts educational psychology textbooks beyond the reach of many. The problem of the cost is even more obvious when put in worldwide perspective; in some countries the cost of one textbook is roughly equivalent to the average annual income of its citizens.
(3) In the competition to sell copies of educational psychology textbooks, authors and publishers have gradually added features that raise the cost of books without evidence of adding educational value. Educational psychology publishers in particular have increased the number of illustrations and photographs, switched to full-color editions, increased the complexity and number of study guides and ancillary publications, and created proprietary websites usable fully only by adopters of their particular books. These features have sometimes been attractive. My teaching experience suggests, however, that they also distract students from learning key ideas about educational psychology about as often as they help students to learn.