Handbook of Consumer Psychology 1st Edition Pdf

Handbook of Consumer Psychology 1st Edition Pdf

Handbook of Consumer Psychology 1st Edition Pdf
Handbook of Consumer Psychology 1st Edition Pdf

Author:  Curtis P. Haugtvedt , Paul M. Herr , Frank R. Kardes

Series: Marketing and Consumer Psychology (Book 4)

Publisher:  Routledge; 1 edition (February 8, 2008)

Language: English

ISBN-10: 080585603X

ISBN-13: 978-0805856033

This Handbook contains a unique collection of chapters written by the world’s leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

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