Publisher: Pearson; 5 edition (October 18, 2009)
Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspirational leadership. Social Psychology: Goals in Interaction introduces the student to the fascinating mysteries of social behavior. By revealing the motives behind social behavior—why people love, hate, lead, and follow, for example—and bridging the person and the social situation, KNC actively engages the students’ natural curiosity while providing the only textbook with a truly integrative, coherent approach.
A unique integrated approach to social behavior: What do terrorist bombings, testosterone, one-minute “hurry dates,” Facebook, and political smear campaigns have to do with one another? Social Psychology textbooks typically provide a laundry list of interesting, but disconnected facts and theories. This standard approach grabs interest but falls short as a way to learn. Kenrick, Neuberg, and Cialdini instead provide an integrative approach, one that both builds upon traditional lessons learned by the field and pushes those lessons to the cutting-edge. By organizing each chapter around the two broad questions–“What are the goals that underlie the behavior in question?” and “What factors in the person and the situation connect to each goal?” –the book presents the discipline as a coherent framework for understanding human behavior. Expanding the integrative theme in this edition, KNC highlights social psychology as the ultimate bridge discipline–connecting the different findings and theories of social psychology, exploring the field’s links to other areas of psychology (e.g., clinical, organizational, and neuroscience), and bridging to other important academic disciplines (e.g., anthropology, biology, economics, medicine, and law).