Publisher: Erlbaum Psych Press; 1 edition (October 3, 2003)
Publication Date: October 3, 2003
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process–persuasion–in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.
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